Should i include pricing on my website




















I always say guesswork is optional and not recommended. Why not ask our customers if they would prefer to see our prices on our site? My work as a freelance BB marketing copywriter does not lend itself to posting prices. Take something as easily quantified as a trifold 3 panel brochure. Measureable variables such as the number of words do not lead to reasonable pricing.

The big variables are how well clients have already defined their market positioning as well as the number of people and meetings involved in their approval process. A simple brochure may be written in an hour or it could require20 hours over the course of six months. The exception may be internet content, that is, informative articles of to words. Even here, you have to present yourself as a specialist whose work cannot be readily compared to the people of varied skill levels on freelance bidding boards.

Wow, Diana, it sounds like your projects are very varied. Recent experience has convinced me otherwise. They are judging not only on your products, services and prices.

Your website should convey your qualifications and style. My speaking and coaching pages should appeal to prospects who will shake those maracas and do the happy dance with me. This is where your speaking style is great, Deb. You show them a bit of your personality and your style, and how you can help them. I am the only one in my industry in Australia that does this, so I feel it makes me unique.

Agreed, Anne…it will really make you stand out from the crowd in Australia. Do you find that prospective clients speak positively about it when you first speak with them? Or is it simply expected that you would post your prices for prospective clients? Great post, Karyn. Time to test and see what happens! Let us know what the results are Adela!

Karen, I learned from you a long time ago during one of your classes that I could avoid unnecessary inquiries if I put my prices on my website. I have to say it was the right thing to do — for me. It certainly cuts down on inquiries from less than ideal clients. Great article Karen! I would like to share this link on my blog, if I may. I hope they find it helpful and practical. This is a very comprehensive article that I agree with. When I redo my website a two-year work-in-progress , I intend to include prices.

I usually wind up coaching them for an hour for free, sending them to other free resources, recommending books, etc. This is some of the best discussion and advice I have ever seen on this difficult topic.

The advice in this post should help anyone make their own choice. There is no right answer; only the answer that is right for you and your business needs!

In the end analysis, the best advice is: Try Something! Thank you Karyn, this topic had started to keep me awake at night. I believe that being upfront with your prospective clients includes letting them know what your prices are for your services. In some cases, I agree with this assessment. There are many businesses that do need to demonstrate their value before they quote a price or else they risk scaring potential clients away.

But there are two things we can assume about this kind of business:. However, if you do have a distinct and compelling brand, with authority-building content to makes the case for hiring you for you, I strongly believe that putting your prices on your site is one of the magical keys to a successful small business.

If you want a healthy, profitable service business, you must have a decent margin on your work, and that will never be in line with a customer whose only concern is the price point which is a short-sighted way to make business decisions. While these are great values for a business to have, I find them to be generic and tacky, because the majority of people would claim the same exact values.

Instead, I believe the best way communicate that those are values of ours is by doing something very transparent that demonstrates integrity, i. I establish my pricing based on what I believe our services are worth and what I want for it, regardless if that price is perceived as expensive or inexpensive for a given prospect.

In lieu of upfront pricing, many service providers ask the client what their budget is in order to suss out if they are a potential fit. I find this process hugely disingenuous, and I believe it demonstrates a lack of credibility on the part of the service provider. Human visitors are more important, but the search engines should not be ignored.

We will look at each audience, and then compile a sample site map of what pages you might have on your website. For human visitors we want to keep the website simple, uncluttered, and easy to use. So to a certain extent, less is more. Say what you need to say, and put the information in easy to read lists, headlines, short paragraphs. There are obviously lots more pages that could be included depending on the organization and what it offers.

These are just some of the more common ones. Because of search engines. Price is an important step in the buying cycle, and we usually want to find out right away how much we will pay for a product or service.

Dealing with a sales team for a services package that leaves no place for interpretation is an extra hassle that nobody wants to deal with. When it comes to products destined for consumers, not companies, disclosing your prices is a must.

Prospects want to save as much time as possible and compare the prices with other companies as well. Writing an email, sending it, and waiting for the reply takes time.

Most people would just leave your website and search for a company that is more transparent. This applies to services as well, especially if you have a strong brand that will make some wait and save money until they can afford you. The cons usually apply to highly-customized services where companies have a lot to lose if the difficulty of the task the client brings to the table is higher than expected.

For example, take a fitness company who contacts you after reading about your social media management services. If you have a fixed price yet the niche in which the company operates is quite crowded and is more difficult to stand out, you will have to put in a lot more work to satisfy your client.

You may be losing clients who need a smaller package than the one already posted. On the flip side, some projects might be more challenging while you get paid the same money for more work. If you want to disclose your pricing, make sure you post a typical range along with some factors that bring the price up or down.

This way, your prospects will have a reference point and there is some room for negotiation as well. There are many companies out there that race to the bottom and use pricing as their main selling proposition.

This is one of the risks that transparency brings. You should also keep in mind that a client that chooses you based on your pricing only will likely be more demanding and less flexible if the work you do gets increasingly complex.

The problem is a lack of clarity. What kind of SEO services do you offer? How do your prices compare with other companies?



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